Among the most recent services introduced to the famous instant messaging network is WhatsApp Payments, which the company has been actively marketing. According to rumors, WhatsApp Payments may offer cashback incentives to encourage users to use the service in the future. This feature, on the other hand, is presently in development and may not be available to beta testers for some time.
In WhatsApp Payments, according to WABetaInfo, a new cashback offer has been included in the latest beta version 2.21.20.3 of the messaging app for Android. According to the article, the payback is intended for individuals who promote and advertise the digital payment function. Because WhatsApp is presently redesigning its information page and introducing a few new icons to the platform, it seems that this functionality will be implemented soon.
It is possible that the forthcoming WhatsApp payment function will be limited to India or that it will be launched there first. It was discovered by WABetaInfo that the cashback is connected to UPI payments in India. Cashback of up to Rs. 10 per transaction will be offered by WhatsApp when the functionality is officially launched, but this amount may be increased in the future.
According to WABetaInfo, users may only get one cashback at a time. It’s unclear if this means WhatsApp will only offer you one cashback for every payment or whether it means WhatsApp will only give you one cashback per transaction. There is also some question regarding whether cashback would be accessible to new customers just or if it will be available to current users as well.
Screenshot of the WhatsApp Cashback feature
The functionality is presently being tested in the WhatsApp app, but it is not yet publicly accessible to public beta testers as part of the WhatsApp beta program. Towards the top of the chat list, it says, “Get cashback on your next payment.” To get started, just touch on the icon to the right. In the meantime, there isn’t much information available, but as the development of WhatsApp proceeds, we may discover more about the payment function. The cashback option, on the other hand, is unmistakably a marketing tactic for WhatsApp to promote its payments service in the country.
User discovery of the new payments shortcut has already started, thanks to a new WhatsApp feature that makes it simpler to find the function. Payments are now located in the text area rather than the attachments box, as was previously the case. In India, it also launched backdrop cards, which provide a dash of color and a more customized experience to payments by adding a splash of color and personalization. This is the same as the backdrop cards used by Google Pay.
In India, Google Pay presently offers a payback of up to Rs 10 on payments of more than Rs 150, which is mainly in the form of coupons in partnership with different companies and delivered via scratch card redemption. Additionally, the site includes a “milestone” function that rewards users only after a specific number of transactions have been completed on the platform. Paytm, on the other hand, provides scratch cards after purchases, which may be redeemed for Paytm First points, gamified stickers, discounts, or payback of up to Rs 10 (depending on the payment method). PhonePe, in a similar vein, provides replaceable scratch cards to customers once they have completed transactions using their service.
