You won’t notice any difference between the old and new Chrome logos, which have been in use for eight years. In order to comprehend the difference between the old and new logos, you will need to thoroughly examine each of them. Elvin Hu, a designer for Google Chrome, has released an image of the new logo on Twitter and even went so far as to explain why the company made such minute modifications to the logo.
“Some of you may have spotted a new icon in Chrome’s Canary version today, which was released today. The Chrome brand symbols are being updated for the first time in eight years, which is a first for Google. The new icons will begin to emerge on your devices in the near future “Hu stated in a tweet.
When compared to the previous identity, the new logo appears to have a larger blue circle and a more organised design overall. The colours of the logo have been made more brilliant, which gives it a more lively appearance. Because the new one does not have shadows on the borders in each colour, the three colours appear to be flat in comparison to the old one.
The primary brand icon was simplified by eliminating the shadows, correcting the proportions, and brightening the colours, in order to be more consistent with Google’s more current brand expression, according to Hu.
According to him, some colours of green and red were “produced an unpleasant colour vibration” when they were put close to each other. As a result, the team employed extremely modest gradients for the new logo in order to make the icon “more approachable” and to avoid any colour vibration from occurring.
It should be noted that this is not the first time Chrome has undergone minor design modifications. This occurred in 2014 as well. Google’s design team entirely redesigned Chrome’s logo in 2011, going from a sparkling, three-dimensional insignia to a two-dimensional symbol, which was the company’s largest design update to date.
According to the analytics firm StatCounter, Chrome has the most market share of all browsers in the globe. It accounts for 63 percent of all online traffic, which helps explain why Google is unlikely to make any design changes.
