According to reports, Nvidia refused to disclose basic information about its PC graphics cards to partners like EVGA prior to launch. This made it difficult for them to prepare.
In a shock move, GPU maker EVGA has reportedly ended its partnership with Nvidia.
The company stated that EVGA would cease all manufacturing of video cards.
EVGA has not yet mentioned (Opens in a new browser) that it will not be producing Nvidia’s upcoming graphics cards. This includes the RTX 4000 series.
The forum post states that “EVGA will no longer carry the next generation graphics card”, but doesn’t provide much context. The forum post states that EVGA will continue to support current generation products. EVGA will continue to support the current generation products.
Gamers Nexus was able to interview EVGA executives and they said that the company had notified Nvidia of its decision to exit the graphics card business in April. The reason EVGA is ending the partnership is a lack of respect from Nvidia.
Nvidia’s refusal to disclose basic information, such as pricing, about its PC graphics cards to partners is a major problem. Nvidia CEO Jensen Huang will announce the GPUs at the official product introduction.
Gamers Nexus host Steve Burke explains that this is true even for the cost of buying the (GPU chip) ” It’s difficult to manage a business when your product’s cost is unknown.
Nvidia’s ability to limit the prices of certain cards at both high and low end is another issue. Nvidia will also release limited-edition Founders Edition graphics card that could be cheaper than EVGA’s products.
EVGA is having to reduce prices for its RTX3000 cards due to the current glut of GPUs. This has resulted in losses of “hundreds of dollars” when certain models are sold. According to the company, being an Nvidia partner “is not ultimately profitable.”
Nvidia responded to the news by saying: “We’ve had a wonderful partnership with EVGA throughout the years and will continue supporting them on their current generation of products. We wish Andrew [EVGA CEO] Han and all our friends at EVGA the very best.”
EVGA was established in 1999. It didn’t respond immediately to a request for comment. Gamers Nexus reports that the company plans to sell all of its RTX 3000 GPUs before the end of the year. EVGA plans to continue selling its other components, but it is preparing to reduce its business. Gamers Nexus reports that 78% of EVGA’s revenue comes directly from sales of video cards.
EVGA states in a forum post that it is committed to its customers and will offer sales and support for the current line of products. EVGA also wants to thank our wonderful community for their support over the years and for being so enthusiastic about EVGA graphics cards.
EVGA has no plans for GPUs for Intel and AMD at this time.
