The Netflix app is getting a new button. In addition to the thumbs up and the thumbs down buttons, Netflix has included a two thumbs up button. If a movie or a show is accessible on the app, the two thumbs up button can be utilized by the viewers to indicate that they were blown away by it. Customers have been clamoring for it, Netflix claims.
Netflix’s new two-thumbs-up button allows the app to customize content based on a user’s preferences. For example, if you’re a fan of Netflix’s The Bold Type, you may watch it there. Movies with the same or comparable actors or directors will be shown to you on the streaming app. A button that allowed users to “super-like” a show had been requested by users. In the past, Netflix enabled viewers to simply “like” a show, but now they can now “love” a show using the new two thumbs up button.
Netflix product innovation and customization director Christine Doig-Carde told Gadgets360 that the Thumbs up button is a way for users to differentiate between movies that they merely liked vs titles that they truly loved. Now that this functionality has been implemented, we’re launching it worldwide. To improve your recommendations, use Two Thumbs Up. In order to provide you with comparable recommendations, we still use the Thumbs Up answer. However, giving us a Two Thumbs Up lets us know exactly what you liked so we can tailor our recommendations accordingly.
Christine explained to the magazine that the app’s personalization is based on the two thumbs-up choices. What you’ve seen, how much you loved and disliked it, and the two thumbs up is merely another input. However, she said, “There is no predefined weight” to the fact that it is aware that this will be a bigger signal than just loving something: Christina also emphasized that people want to be able to tell what they like, dislike, and love about a product or service. As a result, the two-thumbs-up button was born!
Netflix adopted the thumbs up and down choice for consumers in 2017 after ditching the five-star rating system.
Because the rating system seemed “very yesterday,” Netflix’s vice president of products Todd Yellin decided to get rid of it.
Many billions are spent on titles that are produced and licenced, and with such a large library it just makes things more difficult. Bubbling up content viewers truly want to see, he said, was “very crucial.”
