Netflix is considering a slew of new ways to bring in new customers. For this reason, it is developing a feature that prevents password sharing and an ad-supported alternative that is less expensive and more convenient for those who want to watch content on the site, which is under a lot of pressure to boost income. Netflix live-streaming feature may be the next step in promoting growth.
Netflix, according to a report by Deadline, may be considering bringing live streaming to its service. For stand-up specials, live comedy gigs, and unscripted shows, this new option may initially be accessible. Live-streaming features are now in the early phases of development for Netflix, according to a source. However, this would allow Netflix to ask viewers for live voting on competition series and talent-hunt shows. Streaming Dance 100 on Netflix might be the greatest way to get a feel for how the voting process works in real time.
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Netflix’s “Netflix Is A Joke” event, if it returns at all, might make use of the new live streaming option. Around 300 stand-up acts performed across Los Angeles as part of the event. There were comedians Dave Chappelle, Larry David, and Pete Davidson among those taking part in the show. Netflix may be able to generate new revenue sources by broadcasting stand-up acts live, such as charging a fee for certain programmes. However, Netflix has not stated whether or not this new function would be monetized.
Netflix’s live streaming feature has become critical in the digital age we live in. Netflix’s biggest competitor, Disney Plus, has previously experimented with live-streaming shows, and now that major talent shows like American Idol and Dancing With the Stars are going to Disney Plus, Netflix must compete. Netflix does not currently offer live-streaming of sports events, but Disney Plus Hotstar, the Indian version of the Walt Disney Company-owned streaming service, does. This may encourage Netflix to include sports streaming in the future.
An upbeat outlook for Netflix’s future was portrayed in its most recent quarterly report, which was very pessimistic. Last quarter, for the first time in more than a decade, the streaming provider recorded a significant drop in subscribers, which affected revenue. According to Netflix, the reduced subscriber numbers was due to a variety of factors. A Russian embargo on the service and the current conflict in Ukraine are at blame, according to the statement. Password sharing, a common practise among Netflix customers, was then accused. In order to boost subscribers and hence money, Netflix already requires users in some regions to pay for those users. It aims to extend this limitation to even more markets in the future.
